Who's it for?
UNC Charlotte students that are in the early stages of the entrepreneurial process who are looking to learn about discovering their customers.
What problem does it solve?
New entrepreneurs will struggle with finding their customer basis, and that is a significant problem that they face. Without knowing for sure what their customer base is, the entrepreneurs will struggle to choose a business model.
How does it help?
The curriculum takes early stage entrepreneurs through customer discovery and business model generation activities modeled after the National Science Foundation Innovation Corps.
Ventureprise was awarded an NC IDEA ecosystem grant to bring the Ventureprise Launch customer discovery program to early-stage, innovation-driven startups in Charlotte and western North Carolina. The curriculum takes early stage entrepreneurs through customer discovery and business model generation activities modeled after the National Science Foundation Innovation Corps (NSF I-Corps). Ventureprise operates an NSF I-Corps Site for university technology commercialization and is trained to offer the curriculum. Ventureprise Launch NC IDEA Program is designed to succeed at the most critical phase of commercializing an innovation– the opportunity assessment– through customer discovery. Successful participants and teams are agile. They participate in discovering the business model that provides the best opportunity to accelerate profitable commercialization of their innovation. Ventureprise Launch is best described as a boot-camp for innovators and is designed to challenge you at every turn.