Sales 102: How To Build Your First Sales Team

This training will enable you to build your first high-performing sales team via the “4 Ps of Sales” method. Working through this method will help you optimize your sales systems and activities, scale up your efforts, and make the jump from selling informally to systemically and predictably. You’ll also learn how to forecast and measure your sales performance, gain insight into the typical customer purchasing journey, and grow your business faster the right way.

Note: While not required, we highly recommend you take our Sales 101: Basic Sales Training For Beginners training before proceeding to Sales 102.

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Sales 102: How To Build Your First Sales Team

Categories: Growing

Effectively scale up your sales efforts
Grow your business faster
Hire dedicated salespeople the right way
Optimize your sales systems & activities
Understand the “4 Ps of Sales”
Evaluate your current sales process & identify any gaps
Calculate your Average Order Value (AOV)
Forecast and measure your sales performance
Gain insight into the typical customer purchasing journey
Ensure that your sales approach is correct & optimized for your buyer
Comprehend the actual buying criteria
Inventory each of your selling channels
Teach your sales team what needs to be done to make a sale
Visualize & document your sales process
Determine your sales capacity

Course Content

Sales 102: How To Build Your First Sales Team

Lesson 1: 4Ps Of Sales Introduction

04:03
Mindset Check
Lesson 2: Process [Pt. 1]: How To Optimize Your Selling Activities

07:50
Lesson 3: Process [Pt. 2]: How To Optimize Your Selling Activities

05:07
Lesson 4: Performance: How Many Sales Does Your Business Need To Make

05:07
Lesson 5: Pay: How Much Should You Pay For Sales

10:01
Lesson 6: People: Who Do You Need To Sell Your Offerings At Scale

07:33
Lesson 7: Wrap-Up

01:29
Mindset Revisited

Exercise: Renting Your Sales Competency
Exercise: What Are You Selling?
Exercise: How Much Does It Cost?
Exercise: How Long Does It Take To Sell?
Exercise: Who Are You Selling To?
Exercise: Who Makes The Final Decision? (Pt. 1)
Exercise: Who Makes The Final Decision? (Pt. 2)
Exercise: Who Else Has To Be Involved?
Exercise: Where Are Sales Made?
Exercise: What’s Required To Make The Sale?
Exercise: What Is The Correct Sales Sequence?
Exercise: How Many Sales Can Be Made?
Exercise: How Many Sales Does Your Business Need To Make?
Exercise: How Much Should You Pay For Sales?
Exercise: Salesperson Qualities
Exercise: Salesperson Work/Life Fit
Exercise: Salesperson Skill Sets
Exercise: Salesperson Compensation Requirements
Exclusive Miro Discount
Additional Reading Resources
Exclusive Figma Discount Link

Meet Your Instructor,

Tom Ryan

Instructor-Tom

Founder of Supportedly, General Partner of Start100 Fund, and long-time serial entrepreneur. Tom's served as a Kauffman Foundation Entrepreneur-In-Residence, mentored hundreds, and is an active stakeholder in his local startup ecosystem.

Frequently Asked Questions

What do I need to begin a course?

Just the basics: A Supportedly.com account, a quiet place to focus, the ability to take notes, a can-do attitude, and maybe some tasty treats. We'll provide the rest, including several actionable exercises and worksheets for each lesson.

How long does it take to complete a course?

Well, that all depends on how much time you're willing to spend. On average, training videos run approximately 15-20 minutes. If you pause along the way to complete the actionable exercises provided, though — which we whole-heartedly recommend — you should allow for an hour or so.

What type of business is best for Supportedly's trainings?

All types! Seriously. Whether you're preparing to launch, just getting started, or up and running and steadily growing, we've got how-to training to help you succeed in every stage of your entrepreneurial journey.

Will the courses be graded?

No, the courses are not graded. Your "report card" is your continued development and success — our job is to help you quickly learn new skills and gain valuable know-how.

Who creates Supportedly's courses?

All of Supportedly's content is created by entrepreneurs, for entrepreneurs (like you) and produced by us. Supportedly helps Everyday Entrepreneurs start and grow thriving businesses by providing how-to training, advice on demand, and local support connections.