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Startup Caldwell-Watauga
Entrepreneur!

Learn why the Caldwell-Watauga area is the best place to start and grow a business.

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How Can We Help You Grow Today?

Learn New & Valuable Skills

Our free Online Trainings, e2e Advice Videos, How-To blogs, Podcasts, and more will help you level-up and increase your odds of success.

Get Fast Answers From Experts

We're not robots. We're experienced entrepreneurs, ready to answer your critical how-to questions so you can slingshot your growth and development.

Connect to Local 1:1 Counseling

We make it easy for you to connect with seasoned local mentors who can provide personalized, 1:1 support, training, and assistance—all for free!

Learn From Experienced Entrepreneurs

We call it Entrepreneur-To-Entrepreneur training (E2E for short)

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Clips

Quick insights & advice from entrepreneurs on planning, starting, and growing businesses.

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Compilations

Experienced entrepreneurs offer their most valuable lessons-learned on a variety of essential topics.

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Journeys

Entrepreneurs share stories about starting & growing their ventures, being an entrepreneur, & more.

Building Trust In Your Community Brings Business Success

Jeffrey Kaplan is a serial entrepreneur who isn't just working to build his latest venture, Just Kibbitz, but also works full time as the Director of Entrepreneurship for Venture Asheville at the Asheville Area Chamber Commerce. Jeff discusses what it's like to start and grow a business in Asheville and gives us his perspective on

Turning Your Hobby Or Side Hustle Into A Full-Time Business

Courtney and Spencer Tetrault, owners of Axe & Awl Leatherworks in Waynesville, open up about turning their hobby full-time, marketing via social media, and starting a business with your spouse.

How To Give Customers A Unique Experience At Your Business

Keisha Dockery, founder of Black and White Market shares her experience of owning a business in beautiful downtown Murphy, North Carolina.

Nathan Masters Asheville Entrepreneur Advice Supportedly

Entrepreneur Advice For Planning Your Small Business

Listen to these entrepreneurs talk about the challenges, setbacks, and successes they experienced while planning their businesses. From not being fully prepared and what they would tell their younger selves today to the importance of talking to your target audience and branding yourself in the right way, they give their advice as they look back…

Jessie Dean Asheville Entrepreneur Advice Supportedly

Entrepreneur Advice For Starting Your Small Business

Listen to these entrepreneurs talk about the challenges, setbacks, and successes they experienced while starting their businesses. From implementing customer policies and procedures to networking and making connections with your community, they give their advice as they look back on when they were just starting out as business owners.

Jessie Dean Asheville Entrepreneur Advice Supportedly

Entrepreneur Advice On Getting And Keeping Customers

Hear from experienced entrepreneurs on how to get and keep customers for your small business. They cover everything from being as transparent and honest as possible with them to not being afraid to pick up the phone and give them a call.

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Local Entrepreneur Spotlights

Your community is filled with entrepreneurs out there making their dreams come true, just like you. Check out what they're doing and get inspired for the journey through these entrepreneur spotlights.

Meet Ryan Settlemyre, owner of Xscape Attractions

Meet Ryan Settlemyre, owner of Xscape Attractions

Ryan Settlemyre of Xscape Attractions in Hudson, NC, lends advice on creating a business with longevity, how to keep your employees happy, and finding success in Caldwell County.

Meet Deborah Murray, Executive Director of the Caldwell County EDC

Meet Deborah Murray, Executive Director of the Caldwell County Economic Development Commission

Deborah Murray of the Caldwell County Economic Development Commission, discusses the perks of starting a business in a small community, local economic expansion, and more.

Meet Denise and Fulton Lovin, owners of the Horton Hotel

Meet Denise and Fulton Lovin, owners of the Horton Hotel

Denise and Fulton Lovin, owners of the Horton Hotel in Boone, NC, provide insight into hiring the right people, work-life balance, and finding your blind spots as a small business owner.

Meet Marta Lazo, owner of Lazo Insurance Agency

Meet Marta Lazo, owner of Lazo Insurance Agency

Marta Lazo, owner of Lazo Insurance Agency in Lenoir, NC, sheds light on how to keep your customers happy, understanding risk in business, and how to build your best core team.

Looking For Local 1:1 Support?
Caldwell Community College & Technical Institute Has It!

Did you know your local Small Business Center provides personalized support, training, and assistance—all for free? Seasoned mentors are standing by and can help you start or grow your business today!

Connect With Caldwell Community College & Technical Institute Small Business Center

Locals: Intro to SBC (Connect Property)

Locals: Intro to SBC (Connect Property)

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Connect & Collaborate With Startup Caldwell-Watauga on Facebook!

Collaborate with fellow local entrepreneurs, support providers, and our team for all your business needs. Ask questions, get advice, and find a mentor.

Plug into the Largest Entrepreneur
Resource Directory.
Ever.

Need money? (Is the Pope Catholic?) What about local connections, coaching, spaces, tools, talent, and skills that can help your business grow?

We've got all that and a bag of chips within our directory of entrepreneurial resources. Just click on one of the tabs to the right to get started.

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