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Startup Caldwell-Watauga
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Learn why the Caldwell-Watauga area is the best place to start and grow a business.

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Learn New & Valuable Skills

Our free Online Trainings, e2e Advice Videos, How-To blogs, Podcasts, and more will help you level-up and increase your odds of success.

Get Fast Answers From Experts

We're not robots. We're experienced entrepreneurs, ready to answer your critical how-to questions so you can slingshot your growth and development.

Connect to Local 1:1 Counseling

We make it easy for you to connect with seasoned local mentors who can provide personalized, 1:1 support, training, and assistance—all for free!

Local Entrepreneur Spotlights

Your community is filled with entrepreneurs out there making their dreams come true, just like you. Check out what they're doing and get inspired for the journey through these entrepreneur spotlights.

Meet Ryan Settlemyre, owner of Xscape Attractions

Meet Ryan Settlemyre, owner of Xscape Attractions

Ryan Settlemyre of Xscape Attractions in Hudson, NC, lends advice on creating a business with longevity, how to keep your employees happy, and finding success in Caldwell County.

Meet Deborah Murray, Executive Director of the Caldwell County EDC

Meet Deborah Murray, Executive Director of the Caldwell County Economic Development Commission

Deborah Murray of the Caldwell County Economic Development Commission, discusses the perks of starting a business in a small community, local economic expansion, and more.

Meet Denise and Fulton Lovin, owners of the Horton Hotel

Meet Denise and Fulton Lovin, owners of the Horton Hotel

Denise and Fulton Lovin, owners of the Horton Hotel in Boone, NC, provide insight into hiring the right people, work-life balance, and finding your blind spots as a small business owner.

Meet Marta Lazo, owner of Lazo Insurance Agency

Meet Marta Lazo, owner of Lazo Insurance Agency

Marta Lazo, owner of Lazo Insurance Agency in Lenoir, NC, sheds light on how to keep your customers happy, understanding risk in business, and how to build your best core team.

Looking For Local 1:1 Support?
Caldwell Community College & Technical Institute Has It!

Did you know your local Small Business Center provides personalized support, training, and assistance—all for free? Seasoned mentors are standing by and can help you start or grow your business today!

Connect With Caldwell Community College & Technical Institute Small Business Center

Locals: Intro to SBC (Connect Property)

Locals: Intro to SBC (Connect Property)

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Learn From Experienced Entrepreneurs

We call it Entrepreneur-To-Entrepreneur training (E2E for short)

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Clips

Quick insights & advice from entrepreneurs on planning, starting, and growing businesses.

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Compilations

Experienced entrepreneurs offer their most valuable lessons-learned on a variety of essential topics.

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Journeys

Entrepreneurs share stories about starting & growing their ventures, being an entrepreneur, & more.

Meet Monte Tyson and Rachel Brigham, Co-Owners of CBD East Main

Getting Your Small Business Established In A New Community

Monte Tyson and Rachel Brigham, co-owners of CBD East Main in Lincolnton, open up about how their business strengthened their purpose, getting established in a new community, and how to hire best-fit employees.

The Benefits of Sharing Your Business Passion With Others

Beth Allen, owner of Successful Strides in Morganton, discusses the benefits of sharing your passion with other people, the challenges of being your own boss, and what makes Burke County such a special place.

Nathan Masters Asheville Entrepreneur Advice Supportedly

Entrepreneur Advice For Planning Your Small Business

Listen to these entrepreneurs talk about the challenges, setbacks, and successes they experienced while planning their businesses. From not being fully prepared and what they would tell their younger selves today to the importance of talking to your target audience and branding yourself in the right way, they give their advice as they look back…

Meg Ragland Asheville Entrepreneur Advice Supportedly

Entrepreneur Advice For Personal Development and Wellness

Listen to these experienced entrepreneurs talk about their best practices and advice on tackling the tricky task of taking care of yourself while taking care of your small business. From making time for exercise to balancing family and work, these small business owners share their stories of struggle when it comes to separating their business…

Loran Evans Asheville Entrepreneur Advice Supportedly

Entrepreneur Advice On Developing Your Strategy

Hear from experienced entrepreneurs on how to develop the strategy for your small business. Do you have a good way to sell your product or service? Do you have a sales plan? Are you aware of what your competitors are doing? Are you able to think quickly on your feet? These are the questions you…

Plug In At One Of These Local Events

Using Facebook to Grow your Business

Feb 01 @ 11:30 AM – 1:30 PM EST

Online

Create & Manage a Powerful Business Brand

Feb 01 @ 12:00 PM – 1:00 PM EST

Online

Beyond the Business Plan

Feb 07 @ 11:00 AM – 1:00 PM EST

Online

Finding Your Customer and Creating a Marketing Plan

Feb 07 @ 2:00 PM – 3:00 PM EST

Online

Finding Your Customer and Creating a Marketing Plan

Feb 07 @ 6:30 PM – 7:30 PM EST

Online

Using Instagram to Build your Business

Feb 08 @ 11:30 AM – 1:30 PM EST

Online

Dynamite Marketing for Small Businesses

Feb 14 @ 2:00 PM – 3:00 PM EST

Online

Dynamite Marketing for Small Businesses

Feb 14 @ 6:30 PM – 7:30 PM EST

Online

Using YouTube to Promote Your Business

Feb 15 @ 11:30 AM – 1:30 PM EST

Online

Insurance for Your Small Business

Feb 15 @ 6:00 PM – 7:00 PM EST

Online

Financing Your Small Business

Feb 21 @ 2:00 PM – 3:00 PM EST

Online

Financing Your Small Business

Feb 21 @ 6:30 PM – 7:30 PM EST

Online

eCommerce Basics of Selling Items Online

Feb 22 @ 11:30 AM – 1:30 PM EST

Online

Creating a Winning Business Plan

Feb 28 @ 2:00 PM – 3:00 PM EST

Online

eCommerce: Selling Products Online Using Shopify

Mar 01 @ 11:30 AM – 1:30 PM EST

Online

Telling Your Company Story to Connect with Customers

Mar 01 @ 12:00 PM – 1:00 PM EST

Online

eCommerce for Small Business

Mar 02 @ 11:00 AM – 12:00 PM EST

Online

How to Build a Wix Website

Mar 06 @ 11:30 AM – 1:30 PM EST

Online

Selling Products Online with Amazon & Etsy

Mar 08 @ 11:30 AM – 1:30 PM EST

Online

Selling on Shopify

Mar 13 @ 11:30 AM – 1:30 PM EST

Online

Using Paid Online Ads to Generate Traffic for Your Business

Mar 15 @ 11:30 AM – 1:30 PM EST

Online

Finding your Business Uniqueness and & Owning it!

Apr 05 @ 12:00 PM – 1:00 PM EST

Online

Surprise & Delight Customers with “Extra Mile” Service

May 03 @ 12:00 PM – 1:00 PM EST

Online

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Collaborate with fellow local entrepreneurs, support providers, and our team for all your business needs. Ask questions, get advice, and find a mentor.

Plug into the Largest Entrepreneur
Resource Directory.
Ever.

Need money? (Is the Pope Catholic?) What about local connections, coaching, spaces, tools, talent, and skills that can help your business grow?

We've got all that and a bag of chips within our directory of entrepreneurial resources. Just click on one of the tabs to the right to get started.

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