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Startup Caldwell-Watauga
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Learn why the Caldwell-Watauga area is the best place to start and grow a business.

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Learn New & Valuable Skills

Our free Online Trainings, e2e Advice Videos, How-To blogs, Podcasts, and more will help you level-up and increase your odds of success.

Get Fast Answers From Experts

We're not robots. We're experienced entrepreneurs, ready to answer your critical how-to questions so you can slingshot your growth and development.

Connect to Local 1:1 Counseling

We make it easy for you to connect with seasoned local mentors who can provide personalized, 1:1 support, training, and assistance—all for free!

Local Entrepreneur Spotlights

Your community is filled with entrepreneurs out there making their dreams come true, just like you. Check out what they're doing and get inspired for the journey through these entrepreneur spotlights.

Meet Ryan Settlemyre, owner of Xscape Attractions

Meet Ryan Settlemyre, owner of Xscape Attractions

Ryan Settlemyre of Xscape Attractions in Hudson, NC, lends advice on creating a business with longevity, how to keep your employees happy, and finding success in Caldwell County.

Meet Deborah Murray, Executive Director of the Caldwell County EDC

Meet Deborah Murray, Executive Director of the Caldwell County Economic Development Commission

Deborah Murray of the Caldwell County Economic Development Commission, discusses the perks of starting a business in a small community, local economic expansion, and more.

Meet Denise and Fulton Lovin, owners of the Horton Hotel

Meet Denise and Fulton Lovin, owners of the Horton Hotel

Denise and Fulton Lovin, owners of the Horton Hotel in Boone, NC, provide insight into hiring the right people, work-life balance, and finding your blind spots as a small business owner.

Meet Marta Lazo, owner of Lazo Insurance Agency

Meet Marta Lazo, owner of Lazo Insurance Agency

Marta Lazo, owner of Lazo Insurance Agency in Lenoir, NC, sheds light on how to keep your customers happy, understanding risk in business, and how to build your best core team.

Looking For Local 1:1 Support?
Caldwell Community College & Technical Institute Has It!

Did you know your local Small Business Center provides personalized support, training, and assistance—all for free? Seasoned mentors are standing by and can help you start or grow your business today!

Connect With Caldwell Community College & Technical Institute Small Business Center

Locals: Intro to SBC (Connect Property)

Locals: Intro to SBC (Connect Property)

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Learn From Experienced Entrepreneurs

We call it Entrepreneur-To-Entrepreneur training (E2E for short)

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Clips

Quick insights & advice from entrepreneurs on planning, starting, and growing businesses.

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Compilations

Experienced entrepreneurs offer their most valuable lessons-learned on a variety of essential topics.

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Journeys

Entrepreneurs share stories about starting & growing their ventures, being an entrepreneur, & more.

Creating A Small Business With Longevity

Ryan Settlemyre, owner of Xscape Attractions in Hudson, NC, lends advice on creating a business with longevity, how to keep your employees happy, and finding success in Caldwell County.

Get Customers to Tell You What They Want

Kelly McCoy is clearly passionate about providing exceptional experiences for everyone who visits her in Todd, North Carolina. Her fishing and outfitter business caters to everyone from serious fly fishers to families looking for a relaxing trip down the river. She discusses the passion she puts into her business and the community that backs her

As Your Business Expenses Grow, So Should The Value In Your Product

Brandon McKee, Owner of McKee Services gives entrepreneurs advice about money and about just getting started in Cleveland county.

Jessie Dean Asheville Entrepreneur Advice Supportedly

Entrepreneur Advice On Getting And Keeping Customers

Hear from experienced entrepreneurs on how to get and keep customers for your small business. They cover everything from being as transparent and honest as possible with them to not being afraid to pick up the phone and give them a call.

Mary Beth Benton Asheville Entrepreneur Advice Supportedly

Entrepreneur Advice For Raising Money

Listen to these entrepreneurs talk about their best advice for raising money for your growing company. They discuss relying on personal funds, finding people you can trust, securing lines of credit when you don’t necessarily need it, getting a mentor to help you out, and more.

Amanda Vickers Asheville Entrepreneur Advice Supportedly

Entrepreneur Advice From Female Small Business Owners

Listen to this group of talented female entrepreneurs talk about the different struggles and triumphs they’ve faced while planning, starting, and growing their small businesses. While many express the feeling of no longer being alone and the influx of women-owned business support networks, others reiterated the fact that women still make less money than their…

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