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Startup Caldwell-Watauga
Entrepreneur!

Learn why the Caldwell-Watauga area is the best place to start and grow a business.

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Learn New & Valuable Skills

Our free Online Trainings, e2e Advice Videos, How-To blogs, Podcasts, and more will help you level-up and increase your odds of success.

Get Fast Answers From Experts

We're not robots. We're experienced entrepreneurs, ready to answer your critical how-to questions so you can slingshot your growth and development.

Connect to Local 1:1 Counseling

We make it easy for you to connect with seasoned local mentors who can provide personalized, 1:1 support, training, and assistance—all for free!

Learn From Experienced Entrepreneurs

We call it Entrepreneur-To-Entrepreneur training (E2E for short)

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Clips

Quick insights & advice from entrepreneurs on planning, starting, and growing businesses.

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Compilations

Experienced entrepreneurs offer their most valuable lessons-learned on a variety of essential topics.

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Journeys

Entrepreneurs share stories about starting & growing their ventures, being an entrepreneur, & more.

Meg Ragland Asheville Entrepreneur Advice Supportedly

Are You Still Having Fun With Your Small Business?

Meg Ragland, owner of Plum Print in Asheville, sheds light on how her business came to be, her best advice for building a team, and the importance of having fun with your small business.

Doers And Dreamers: Why You Need Both In Your Business

Leah Wong Ashburn, President/CEO and family owner of Highland Brewing Company, Asheville's first post-prohibition brewery, discusses the thought needed for succession planning, her advice to entrepreneurs, and what it's like to start and grow a business in Asheville, North Carolina.

Mary Beth Benton Asheville Entrepreneur Advice Supportedly

Stick To Your Mission Statement

Mary Beth Benton, owner of Auntie M’s Pet Care in Asheville, talks about solving your customers’ biggest problems, how the A-B Tech Small Business Center stuck by her side as she grew her business, and the importance of sticking to your mission statement.

Jessie Dean Asheville Entrepreneur Advice Supportedly

Entrepreneur Advice On Getting And Keeping Customers

Hear from experienced entrepreneurs on how to get and keep customers for your small business. They cover everything from being as transparent and honest as possible with them to not being afraid to pick up the phone and give them a call.

Nathan Masters Asheville Entrepreneur Advice Supportedly

Entrepreneur Advice For Planning Your Small Business

Listen to these entrepreneurs talk about the challenges, setbacks, and successes they experienced while planning their businesses. From not being fully prepared and what they would tell their younger selves today to the importance of talking to your target audience and branding yourself in the right way, they give their advice as they look back…

Jack Carrier Asheville Entrepreneur Advice Supportedly

Entrepreneur Advice For Running A Small Business

Listen to these entrepreneurs talk about their best advice when it comes to running a small business. They discuss the importance of building a team that can function without you, delegating tasks, taking a step back from your business occasionally, sticking to your mission, and more.

Plug In At One Of These Local Events

ABC’s of Starting a Small Business on a Limited Budget

Aug 18 @ 2:00 PM – 3:00 PM EST

Online

ABC’s of Starting a Small Business on a Limited Budget

Aug 18 @ 6:30 PM – 7:30 PM EST

Online

Finding Your Customer and Creating a Marketing Plan

Aug 25 @ 2:00 PM – 3:00 PM EST

Online

Finding Your Customer and Creating a Marketing Plan

Aug 25 @ 6:30 PM – 7:30 PM EST

Online

Dynamite Marketing for Small Businesses

Sep 01 @ 2:00 PM – 3:00 PM EST

Online

Dynamite Marketing for Small Businesses

Sep 01 @ 6:30 PM – 7:30 PM EST

Online

Stabilizing Business Cash Flow Through Unstable Times

Sep 07 @ 12:00 PM – 1:00 PM EST

Online

Financing Your Small Business

Sep 08 @ 2:00 PM – 3:00 PM EST

Online

Financing Your Small Business

Sep 08 @ 6:30 PM – 7:30 PM EST

Online

Creating a Winning Business Plan

Sep 15 @ 2:00 PM – 3:00 PM EST

Online

Creating a Winning Business Plan

Sep 15 @ 6:30 PM – 7:30 PM EST

Online

Strategic Planning: Getting Started

Sep 21 @ 8:00 AM – 10:00 AM EST

In-Person

2 Seminars: Strategic Planning: Getting Started & Strategic Plan in Action

Sep 21 @ 8:00 AM – 12:30 PM EST

In-Person

Strategic Plan in Action: How to Keep It Current and Relevant

Sep 21 @ 10:00 AM – 12:30 PM EST

In-Person

Grant Writing 101: What the Pros Know

Sep 27 @ 9:00 AM – 10:30 AM EST

Online

Show Me The Money: Effective Grant Research

Sep 27 @ 11:00 AM – 12:30 PM EST

Online

5 Things You Should Know Before Starting Your Business

Oct 05 @ 12:00 PM – 1:00 PM EST

Online

ABC’s of Starting a Small Business on a Limited Budget

Oct 18 @ 2:00 PM – 3:00 PM EST

Online

ABC’s of Starting a Small Business on a Limited Budget

Oct 18 @ 6:30 PM – 7:30 PM EST

Online

Finding Your Customer and Creating a Marketing Plan

Oct 25 @ 2:00 PM – 3:00 PM EST

Online

Finding Your Customer and Creating a Marketing Plan

Oct 25 @ 6:30 PM – 7:30 PM EST

Online

Dynamite Marketing for Small Businesses

Nov 01 @ 2:00 PM – 3:00 PM EST

Online

Building Your Customer Avatar

Nov 02 @ 12:00 PM – 1:00 PM EST

Online

Financing Your Small Business

Nov 15 @ 2:00 PM – 3:00 PM EST

Online

Financing Your Small Business

Nov 15 @ 6:30 PM – 7:30 PM EST

Online

Creating a Winning Business Plan

Nov 22 @ 2:00 PM – 3:00 PM EST

Online

Creating a Winning Business Plan

Nov 22 @ 6:30 PM – 7:30 PM EST

Online

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Local Entrepreneur Spotlights

Your community is filled with entrepreneurs out there making their dreams come true, just like you. Check out what they're doing and get inspired for the journey through these entrepreneur spotlights.

Meet Ryan Settlemyre, owner of Xscape Attractions

Meet Ryan Settlemyre, owner of Xscape Attractions

Ryan Settlemyre of Xscape Attractions in Hudson, NC, lends advice on creating a business with longevity, how to keep your employees happy, and finding success in Caldwell County.

Meet Deborah Murray, Executive Director of the Caldwell County EDC

Meet Deborah Murray, Executive Director of the Caldwell County Economic Development Commission

Deborah Murray of the Caldwell County Economic Development Commission, discusses the perks of starting a business in a small community, local economic expansion, and more.

Meet Denise and Fulton Lovin, owners of the Horton Hotel

Meet Denise and Fulton Lovin, owners of the Horton Hotel

Denise and Fulton Lovin, owners of the Horton Hotel in Boone, NC, provide insight into hiring the right people, work-life balance, and finding your blind spots as a small business owner.

Meet Marta Lazo, owner of Lazo Insurance Agency

Meet Marta Lazo, owner of Lazo Insurance Agency

Marta Lazo, owner of Lazo Insurance Agency in Lenoir, NC, sheds light on how to keep your customers happy, understanding risk in business, and how to build your best core team.

Looking For Local 1:1 Support?
Caldwell Community College & Technical Institute Has It!

Did you know your local Small Business Center provides personalized support, training, and assistance—all for free? Seasoned mentors are standing by and can help you start or grow your business today!

Connect With Caldwell Community College & Technical Institute Small Business Center

Locals: Intro to SBC (Connect Property)

Locals: Intro to SBC (Connect Property)

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Connect & Collaborate With Startup Caldwell-Watauga on Facebook!

Collaborate with fellow local entrepreneurs, support providers, and our team for all your business needs. Ask questions, get advice, and find a mentor.

Plug into the Largest Entrepreneur
Resource Directory.
Ever.

Need money? (Is the Pope Catholic?) What about local connections, coaching, spaces, tools, talent, and skills that can help your business grow?

We've got all that and a bag of chips within our directory of entrepreneurial resources. Just click on one of the tabs to the right to get started.

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