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Startup Caldwell-Watauga
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Learn why the Caldwell-Watauga area is the best place to start and grow a business.

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How Can We Help You Grow Today?

Learn New & Valuable Skills

Our free Online Trainings, e2e Advice Videos, How-To blogs, Podcasts, and more will help you level-up and increase your odds of success.

Get Fast Answers From Experts

We're not robots. We're experienced entrepreneurs, ready to answer your critical how-to questions so you can slingshot your growth and development.

Connect to Local 1:1 Counseling

We make it easy for you to connect with seasoned local mentors who can provide personalized, 1:1 support, training, and assistance—all for free!

Local Entrepreneur Spotlights

Your community is filled with entrepreneurs out there making their dreams come true, just like you. Check out what they're doing and get inspired for the journey through these entrepreneur spotlights.

Meet Ryan Settlemyre, owner of Xscape Attractions

Meet Ryan Settlemyre, owner of Xscape Attractions

Ryan Settlemyre of Xscape Attractions in Hudson, NC, lends advice on creating a business with longevity, how to keep your employees happy, and finding success in Caldwell County.

Meet Deborah Murray, Executive Director of the Caldwell County EDC

Meet Deborah Murray, Executive Director of the Caldwell County Economic Development Commission

Deborah Murray of the Caldwell County Economic Development Commission, discusses the perks of starting a business in a small community, local economic expansion, and more.

Meet Denise and Fulton Lovin, owners of the Horton Hotel

Meet Denise and Fulton Lovin, owners of the Horton Hotel

Denise and Fulton Lovin, owners of the Horton Hotel in Boone, NC, provide insight into hiring the right people, work-life balance, and finding your blind spots as a small business owner.

Meet Marta Lazo, owner of Lazo Insurance Agency

Meet Marta Lazo, owner of Lazo Insurance Agency

Marta Lazo, owner of Lazo Insurance Agency in Lenoir, NC, sheds light on how to keep your customers happy, understanding risk in business, and how to build your best core team.

Looking For Local 1:1 Support?
Caldwell Community College & Technical Institute Has It!

Did you know your local Small Business Center provides personalized support, training, and assistance—all for free? Seasoned mentors are standing by and can help you start or grow your business today!

Connect With Caldwell Community College & Technical Institute Small Business Center

Locals: Intro to SBC (Connect Property)

Locals: Intro to SBC (Connect Property)

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Learn From Experienced Entrepreneurs

We call it Entrepreneur-To-Entrepreneur training (E2E for short)

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Clips

Quick insights & advice from entrepreneurs on planning, starting, and growing businesses.

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Compilations

Experienced entrepreneurs offer their most valuable lessons-learned on a variety of essential topics.

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Journeys

Entrepreneurs share stories about starting & growing their ventures, being an entrepreneur, & more.

Doers And Dreamers: Why You Need Both In Your Business

Leah Wong Ashburn, President/CEO and family owner of Highland Brewing Company, Asheville's first post-prohibition brewery, discusses the thought needed for succession planning, her advice to entrepreneurs, and what it's like to start and grow a business in Asheville, North Carolina.

Booomer Sassman Asheville Entrepreneur Advice Supportedly

The Flexibility of Entrepreneurship

Boomer Sassman, owner and CEO of Big Boom Design in Asheville, talks about building your client base, defining what products and services your small business provides, and the importance of learning managerial skills.

The Benefits of Sharing Your Business Passion With Others

Beth Allen, owner of Successful Strides in Morganton, discusses the benefits of sharing your passion with other people, the challenges of being your own boss, and what makes Burke County such a special place.

Meg Ragland Asheville Entrepreneur Advice Supportedly

Entrepreneur Advice For Personal Development and Wellness

Listen to these experienced entrepreneurs talk about their best practices and advice on tackling the tricky task of taking care of yourself while taking care of your small business. From making time for exercise to balancing family and work, these small business owners share their stories of struggle when it comes to separating their business…

Mary Beth Benton Asheville Entrepreneur Advice Supportedly

Entrepreneur Advice For Raising Money

Listen to these entrepreneurs talk about their best advice for raising money for your growing company. They discuss relying on personal funds, finding people you can trust, securing lines of credit when you don’t necessarily need it, getting a mentor to help you out, and more.

Jessie Dean Asheville Entrepreneur Advice Supportedly

Entrepreneur Advice For Starting Your Small Business

Listen to these entrepreneurs talk about the challenges, setbacks, and successes they experienced while starting their businesses. From implementing customer policies and procedures to networking and making connections with your community, they give their advice as they look back on when they were just starting out as business owners.

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Collaborate with fellow local entrepreneurs, support providers, and our team for all your business needs. Ask questions, get advice, and find a mentor.

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