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Startup Caldwell-Watauga
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Learn why the Caldwell-Watauga area is the best place to start and grow a business.

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How Can We Help You Grow Today?

Learn New & Valuable Skills

Our free Online Trainings, e2e Advice Videos, How-To blogs, Podcasts, and more will help you level-up and increase your odds of success.

Get Fast Answers From Experts

We're not robots. We're experienced entrepreneurs, ready to answer your critical how-to questions so you can slingshot your growth and development.

Connect to Local 1:1 Counseling

We make it easy for you to connect with seasoned local mentors who can provide personalized, 1:1 support, training, and assistance—all for free!

Local Entrepreneur Spotlights

Your community is filled with entrepreneurs out there making their dreams come true, just like you. Check out what they're doing and get inspired for the journey through these entrepreneur spotlights.

Meet Ryan Settlemyre, owner of Xscape Attractions

Meet Ryan Settlemyre, owner of Xscape Attractions

Ryan Settlemyre of Xscape Attractions in Hudson, NC, lends advice on creating a business with longevity, how to keep your employees happy, and finding success in Caldwell County.

Meet Deborah Murray, Executive Director of the Caldwell County EDC

Meet Deborah Murray, Executive Director of the Caldwell County Economic Development Commission

Deborah Murray of the Caldwell County Economic Development Commission, discusses the perks of starting a business in a small community, local economic expansion, and more.

Meet Denise and Fulton Lovin, owners of the Horton Hotel

Meet Denise and Fulton Lovin, owners of the Horton Hotel

Denise and Fulton Lovin, owners of the Horton Hotel in Boone, NC, provide insight into hiring the right people, work-life balance, and finding your blind spots as a small business owner.

Meet Marta Lazo, owner of Lazo Insurance Agency

Meet Marta Lazo, owner of Lazo Insurance Agency

Marta Lazo, owner of Lazo Insurance Agency in Lenoir, NC, sheds light on how to keep your customers happy, understanding risk in business, and how to build your best core team.

Looking For Local 1:1 Support?
Caldwell Community College & Technical Institute Has It!

Did you know your local Small Business Center provides personalized support, training, and assistance—all for free? Seasoned mentors are standing by and can help you start or grow your business today!

Connect With Caldwell Community College & Technical Institute Small Business Center

Locals: Intro to SBC (Connect Property)

Locals: Intro to SBC (Connect Property)

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Learn From Experienced Entrepreneurs

We call it Entrepreneur-To-Entrepreneur training (E2E for short)

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Clips

Quick insights & advice from entrepreneurs on planning, starting, and growing businesses.

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Compilations

Experienced entrepreneurs offer their most valuable lessons-learned on a variety of essential topics.

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Journeys

Entrepreneurs share stories about starting & growing their ventures, being an entrepreneur, & more.

Trust Your Gut When It Comes to Your Business

Michelle Tompkins, DVM, owner of Glade Creek Animal Hospital in Sparta, North Carolina, discusses the joy of running her veterinary clinic in the supportive community of Alleghany.

Budgeting For Small Business Expenses

Beth Sexton, owner of Bloom Market in Lincolnton, discusses budgeting for small business expenses, managing risk, and what makes Lincoln County such a great place for budding entrepreneurs.

How To Give Customers A Unique Experience At Your Business

Keisha Dockery, founder of Black and White Market shares her experience of owning a business in beautiful downtown Murphy, North Carolina.

Amanda Vickers Asheville Entrepreneur Advice Supportedly

Entrepreneur Advice From Female Small Business Owners

Listen to this group of talented female entrepreneurs talk about the different struggles and triumphs they’ve faced while planning, starting, and growing their small businesses. While many express the feeling of no longer being alone and the influx of women-owned business support networks, others reiterated the fact that women still make less money than their…

Meg Ragland Asheville Entrepreneur Advice Supportedly

Entrepreneur Advice For Personal Development and Wellness

Listen to these experienced entrepreneurs talk about their best practices and advice on tackling the tricky task of taking care of yourself while taking care of your small business. From making time for exercise to balancing family and work, these small business owners share their stories of struggle when it comes to separating their business…

Jessie Dean Asheville Entrepreneur Advice Supportedly

Entrepreneur Advice For Starting Your Small Business

Listen to these entrepreneurs talk about the challenges, setbacks, and successes they experienced while starting their businesses. From implementing customer policies and procedures to networking and making connections with your community, they give their advice as they look back on when they were just starting out as business owners.

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Collaborate with fellow local entrepreneurs, support providers, and our team for all your business needs. Ask questions, get advice, and find a mentor.

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