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Startup Caldwell-Watauga
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Learn why the Caldwell-Watauga area is the best place to start and grow a business.

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Our free Online Trainings, e2e Advice Videos, How-To blogs, Podcasts, and more will help you level-up and increase your odds of success.

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Get Fast Answers From Experts

We're not robots. We're experienced entrepreneurs, ready to answer your critical how-to questions so you can slingshot your growth and development.

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Connect to Local 1:1 Counseling

We make it easy for you to connect with seasoned local mentors who can provide personalized, 1:1 support, training, and assistance—all for free!

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Local Entrepreneur Spotlights

Your community is filled with entrepreneurs out there making their dreams come true, just like you. Check out what they're doing and get inspired for the journey through these entrepreneur spotlights.

Meet Ryan Settlemyre, owner of Xscape Attractions

Meet Ryan Settlemyre, owner of Xscape Attractions

Ryan Settlemyre of Xscape Attractions in Hudson, NC, lends advice on creating a business with longevity, how to keep your employees happy, and finding success in Caldwell County.

Meet Deborah Murray, Executive Director of the Caldwell County EDC

Meet Deborah Murray, Executive Director of the Caldwell County Economic Development Commission

Deborah Murray of the Caldwell County Economic Development Commission, discusses the perks of starting a business in a small community, local economic expansion, and more.

Meet Denise and Fulton Lovin, owners of the Horton Hotel

Meet Denise and Fulton Lovin, owners of the Horton Hotel

Denise and Fulton Lovin, owners of the Horton Hotel in Boone, NC, provide insight into hiring the right people, work-life balance, and finding your blind spots as a small business owner.

Meet Marta Lazo, owner of Lazo Insurance Agency

Meet Marta Lazo, owner of Lazo Insurance Agency

Marta Lazo, owner of Lazo Insurance Agency in Lenoir, NC, sheds light on how to keep your customers happy, understanding risk in business, and how to build your best core team.

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Looking For Local 1:1 Support?
Caldwell Community College & Technical Institute Has It!

Did you know your local Small Business Center provides personalized support, training, and assistance—all for free? Seasoned mentors are standing by and can help you start or grow your business today!

Connect With Caldwell Community College & Technical Institute Small Business Center

Learn From Experienced Entrepreneurs

We call it Entrepreneur-To-Entrepreneur training (E2E for short)

Clips

Quick insights & advice from entrepreneurs on planning, starting, and growing businesses.

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Compilations

Experienced entrepreneurs offer their most valuable lessons-learned on a variety of essential topics.

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Journeys

Entrepreneurs share stories about starting & growing their ventures, being an entrepreneur, & more.

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Entrepreneur Journeys

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Meet Monte Tyson and Rachel Brigham, Co-Owners of CBD East Main

Getting Your Small Business Established In A New Community

Monte Tyson and Rachel Brigham, co-owners of CBD East Main in Lincolnton, open up about how their business strengthened their purpose, getting established in a new community, and how to hire best-fit employees.

The Benefits of Sharing Your Business Passion With Others

Beth Allen, owner of Successful Strides in Morganton, discusses the benefits of sharing your passion with other people, the challenges of being your own boss, and what makes Burke County such a special place.

Focus On Quality To Gain New Customers

Best-Practice Compilations

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Nathan Masters Asheville Entrepreneur Advice Supportedly

Entrepreneur Advice For Planning Your Small Business

Listen to these entrepreneurs talk about the challenges, setbacks, and successes they experienced while planning their businesses. From not being fully prepared and what they would tell their younger selves today to the importance of talking to your target audience and branding yourself in the right way, they give their advice as they look back…

Meg Ragland Asheville Entrepreneur Advice Supportedly

Entrepreneur Advice For Personal Development and Wellness

Listen to these experienced entrepreneurs talk about their best practices and advice on tackling the tricky task of taking care of yourself while taking care of your small business. From making time for exercise to balancing family and work, these small business owners share their stories of struggle when it comes to separating their business…

Loran Evans Asheville Entrepreneur Advice Supportedly

Entrepreneur Advice On Developing Your Strategy

Hear from experienced entrepreneurs on how to develop the strategy for your small business. Do you have a good way to sell your product or service? Do you have a sales plan? Are you aware of what your competitors are doing? Are you able to think quickly on your feet? These are the questions you…

How-To Advice Clips

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Don’t Run Away From Failure

Jack Carrier Asheville Entrepreneur Advice Supportedly

Raising Money: You Can Do It Yourself

Managing Risk: Test Your Assumptions

Jessie Dean Asheville Entrepreneur Advice Supportedly

Personal Development: Growing As A Leader

Running Your Business: Finding A Space

Building A Team: Keep The Rockstars Happy

Rewards Of Entrepreneurship Outweigh The Risks

Michael Sowinski Asheville Entrepreneur Advice Supportedly

Getting and Keeping Customers: Validate Your Business Model

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Collaborate with fellow local entrepreneurs, support providers, and our team for all your business needs. Ask questions, get advice, and find a mentor.

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Featured Training

How To Make A Cash Flow Statement

The inflow and outflow of money for your business is called cash flow. This can be positive or negative — if it’s positive, that means that there’s more inflow than outflow, which is ideal. To come up with your business's cash flow projections, you need to create a cash flow statement. This helps you, and your investors, determine whether your small business is on a solid financial footing. At the end of this training, you'll be able to create your very own cash flow statement and get a handle on your business finances. Note: This training was pre-recorded and is presented by the A-B Tech Small Business Center.

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