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We're not robots. We're experienced entrepreneurs, ready to answer your critical how-to questions so you can slingshot your growth and development.
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We make it easy for you to connect with seasoned local mentors who can provide personalized, 1:1 support, training, and assistance—all for free!
Local Entrepreneur Spotlights
Your community is filled with entrepreneurs out there making their dreams come true, just like you. Check out what they're doing and get inspired for the journey through these entrepreneur spotlights.
Looking For Local 1:1 Support?
Caldwell Community College & Technical Institute Has It!
Did you know your local Small Business Center provides personalized support, training, and assistance—all for free? Seasoned mentors are standing by and can help you start or grow your business today!
Connect With Caldwell Community College & Technical Institute Small Business Center
Learn From Experienced Entrepreneurs
We call it Entrepreneur-To-Entrepreneur training (E2E for short)
Clips
Quick insights & advice from entrepreneurs on planning, starting, and growing businesses.
Compilations
Experienced entrepreneurs offer their most valuable lessons-learned on a variety of essential topics.
Journeys
Entrepreneurs share stories about starting & growing their ventures, being an entrepreneur, & more.
The Best Advice For First-Time Entrepreneurs
Brannen Cunningham, owner of Sparksmith in Waynesville, sheds light on how his business came to be, the key to finding and keeping new customers, and his best advice for first-time entrepreneurs.
Persevering Your Small Business Through The Pandemic
Amber Prassenos, owner of Key2 Health & Wellness in Lincolnton, opens up about persevering through the pandemic, how preparedness and opportunity played a part in her entrepreneurial journey, and more.
Understanding Risk As A Small Business Owner
Marta Lazo, owner of Lazo Insurance Agency in Lenoir, NC, sheds light on how to keep your customers happy, understanding risk in business, and how to build your best core team.
Entrepreneur Advice For Planning Your Small Business
Listen to these entrepreneurs talk about the challenges, setbacks, and successes they experienced while planning their businesses. From not being fully prepared and what they would tell their younger selves today to the importance of talking to your target audience and branding yourself in the right way, they give their advice as they look back…
Entrepreneur Advice On Developing Your Strategy
Hear from experienced entrepreneurs on how to develop the strategy for your small business. Do you have a good way to sell your product or service? Do you have a sales plan? Are you aware of what your competitors are doing? Are you able to think quickly on your feet? These are the questions you…
Entrepreneur Advice For Running A Small Business
Listen to these entrepreneurs talk about their best advice when it comes to running a small business. They discuss the importance of building a team that can function without you, delegating tasks, taking a step back from your business occasionally, sticking to your mission, and more.
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Collaborate with fellow local entrepreneurs, support providers, and our team for all your business needs. Ask questions, get advice, and find a mentor.
Featured Training
Using Google Analytics To Improve Your Business
Website analytics inform everything for a small business. From who your customer is to what's keeping their attention the longest on your website, analytics can tell you more than you think. In this training, you'll get an introduction to the short- and long-term benefits of utilizing Google Analytics — a free web analytics service offered by Google that tracks and reports website traffic. By understanding how to navigate basic analytics reports, you will gain the knowledge needed to grow your business's website traffic exponentially. Note: This training was pre-recorded and is presented by the A-B Tech Small Business Center.
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