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Startup Caldwell-Watauga
Entrepreneur!

Learn why the Caldwell-Watauga area is the best place to start and grow a business.

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How Can We Help You Grow Today?

Learn New & Valuable Skills

Our free Online Trainings, e2e Advice Videos, How-To blogs, Podcasts, and more will help you level-up and increase your odds of success.

Get Fast Answers From Experts

We're not robots. We're experienced entrepreneurs, ready to answer your critical how-to questions so you can slingshot your growth and development.

Connect to Local 1:1 Counseling

We make it easy for you to connect with seasoned local mentors who can provide personalized, 1:1 support, training, and assistance—all for free!

Local Entrepreneur Spotlights

Your community is filled with entrepreneurs out there making their dreams come true, just like you. Check out what they're doing and get inspired for the journey through these entrepreneur spotlights.

Meet Ryan Settlemyre, owner of Xscape Attractions

Meet Ryan Settlemyre, owner of Xscape Attractions

Ryan Settlemyre of Xscape Attractions in Hudson, NC, lends advice on creating a business with longevity, how to keep your employees happy, and finding success in Caldwell County.

Meet Deborah Murray, Executive Director of the Caldwell County EDC

Meet Deborah Murray, Executive Director of the Caldwell County Economic Development Commission

Deborah Murray of the Caldwell County Economic Development Commission, discusses the perks of starting a business in a small community, local economic expansion, and more.

Meet Denise and Fulton Lovin, owners of the Horton Hotel

Meet Denise and Fulton Lovin, owners of the Horton Hotel

Denise and Fulton Lovin, owners of the Horton Hotel in Boone, NC, provide insight into hiring the right people, work-life balance, and finding your blind spots as a small business owner.

Meet Marta Lazo, owner of Lazo Insurance Agency

Meet Marta Lazo, owner of Lazo Insurance Agency

Marta Lazo, owner of Lazo Insurance Agency in Lenoir, NC, sheds light on how to keep your customers happy, understanding risk in business, and how to build your best core team.

Looking For Local 1:1 Support?
Caldwell Community College & Technical Institute Has It!

Did you know your local Small Business Center provides personalized support, training, and assistance—all for free? Seasoned mentors are standing by and can help you start or grow your business today!

Connect With Caldwell Community College & Technical Institute Small Business Center

Locals: Intro to SBC (Connect Property)

Locals: Intro to SBC (Connect Property)

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Learn From Experienced Entrepreneurs

We call it Entrepreneur-To-Entrepreneur training (E2E for short)

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Clips

Quick insights & advice from entrepreneurs on planning, starting, and growing businesses.

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Compilations

Experienced entrepreneurs offer their most valuable lessons-learned on a variety of essential topics.

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Journeys

Entrepreneurs share stories about starting & growing their ventures, being an entrepreneur, & more.

Loran Evans Asheville Entrepreneur Advice Supportedly

Learn How To Sell Your Products Well

Loran Evans, owner of Rightline Gear in Asheville, discusses creating innovative products customers love, providing new takes on old products, and knowing how to sell those products well.

How Patience Can Pay Off For Your Business

Johnny Wishon of Wishon Evergreens gives us a peek into the world of agri-business and what it takes to start and grow a Christmas tree, wreath, and garland farm in Alleghany County North Carolina. Here's a hint...it takes at least 10 years of patience, hard work, and an awesome staff to keep it going!

Mary Beth Benton Asheville Entrepreneur Advice Supportedly

Entrepreneur Advice For Raising Money

Listen to these entrepreneurs talk about their best advice for raising money for your growing company. They discuss relying on personal funds, finding people you can trust, securing lines of credit when you don’t necessarily need it, getting a mentor to help you out, and more.

Jack Carrier Asheville Entrepreneur Advice Supportedly

Entrepreneur Advice For Running A Small Business

Listen to these entrepreneurs talk about their best advice when it comes to running a small business. They discuss the importance of building a team that can function without you, delegating tasks, taking a step back from your business occasionally, sticking to your mission, and more.

Loran Evans Asheville Entrepreneur Advice Supportedly

Entrepreneur Advice On Developing Your Strategy

Hear from experienced entrepreneurs on how to develop the strategy for your small business. Do you have a good way to sell your product or service? Do you have a sales plan? Are you aware of what your competitors are doing? Are you able to think quickly on your feet? These are the questions you…

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Collaborate with fellow local entrepreneurs, support providers, and our team for all your business needs. Ask questions, get advice, and find a mentor.

Plug into the Largest Entrepreneur
Resource Directory.
Ever.

Need money? (Is the Pope Catholic?) What about local connections, coaching, spaces, tools, talent, and skills that can help your business grow?

We've got all that and a bag of chips within our directory of entrepreneurial resources. Just click on one of the tabs to the right to get started.

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