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Email Marketing: 5 Resources to Help You Go from Novice to Expert

Oct 14, 2019

For nearly every company, regardless of shape or size, email is the primary channel for managing relationships with your customers. And it often ranks as the digital channel with the highest ROI. What’s not to like? Well, for starters, if you are relatively new to email marketing or need to wear all the hats for…

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NC Regional Round-Up: 9 Resources for Entrepreneurs in Charlotte

Aug 26, 2018

We knew when we created that there were a lot of amazing resources all over North Carolina, but even we’ve been blown away by how many programs are available to support you on your entrepreneurial journey. Over the last couple of months we’ve been highlighting just a few from each region. In this post…

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Interview With An Entrepreneur: Sarajane Case, Business Coach + Creator

Aug 23, 2018

We sat down with Sarajane Case, Business Coach and Creator of Journey Books, to discuss her path to entrepreneurship and what she enjoys most about building a successful company in Asheville, North Carolina.     Sarajane Case is a holistic business coach based in Asheville, NC. She helps entrepreneurs to start and grow their business…

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Startup Capital: 5 Steps For Determining How Much Money You Need To Raise

Aug 22, 2018

You might be overwhelmed by looking at the big picture to determine your startup capital needs, but this is the exact kind of information investors and lenders will need to see before they commit to your project. Here’s a tried-and-true approach that breaks it down into five manageable steps: 1. Take a bootstrapping approach: Only…

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The Benefits of Embracing Online Reviews of Your Business

Aug 21, 2018

Here’s an unpopular opinion for you: It’s time to embrace online reviews of your business or product. We get it. Allowing public reviews of your business can be scary. Very few entrepreneurs are boasting a 100% customer satisfaction rate. Who knows what your dissatisfied customers might say? Here’s the thing, though – reviews of your…

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NC Regional Round-Up: 8 Resources for Entrepreneurs in Catawba Valley

Aug 19, 2018

We knew when we created that there were a lot of amazing resources all over North Carolina, but even we’ve been blown away by how many programs are available to support you on your entrepreneurial journey. Over the next couple of months we’re going to highlight just a few from each region. In this…

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4 Tips For Knowing If You’re Really Ready To Start A Business

Aug 8, 2018

Entrepreneurs are often perceived as risk-tolerant, brazen individuals who will bet it all on one roll of the dice. In many cases, however, this couldn’t be farther from the truth. The best entrepreneurs are calculated risk takers, finding a way to reduce risk with every step they take. Starting a business is a scary prospect,…

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Marketing Your Startup: Digital Strategies To Help You Get Started

Aug 6, 2018

When it comes to marketing your startup, it’s okay to start small. Until you have room in the budget to hire a professional, the best approach is a trial-and-error, capitalize-on-your-strengths, learn-as-you-go plan. What exactly does that mean? Trial and Error You can do a lot with no budget, but it does take time. As a…

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Raising Startup Capital: One-Time Costs and Ongoing Expenses

Jul 31, 2018

Before you begin to raise capital for your new venture, estimating your expenses is key, but many entrepreneurs aren’t sure where to start. If your goal is raising startup capital, you owe it to your business – and your potential investors – to know exactly how that money will be spent. While every startup is…

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032 Fueling Creative Entrepreneurship: Turning Passion into Sustainable Business Ventures with Margaret Collins

May 7, 2019

Margaret joins me today to discuss what the Center for Creative Economy is about as well as their recent accelerator program, VELOCITY. She describes the need for creatives in our economy and how VELOCITY can help creative entrepreneurs get a head start. I also spoke with Kevin Clark to learn more about Point Motion, its…

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031 Supporting the High Country’s Startup Ecosystem with James Bance of Startup High Country

Apr 30, 2019

James joins me today to share how Startup High Country is helping tech startups and entrepreneurs throughout the High Country region. He reveals how the Silicon Hollar social events, Impact Fund, and Velocity Labs are assisting entrepreneurs and what the application process looks like. I also spoke with Brandon to learn more about how Startup…

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030 Pitch It Perfect: Best Practices to Nail Your Next Pitch with RIoT Underground’s Dr. Sarah Glova

Apr 23, 2019

On today’s episode, Sarah joins me as a co-host to discuss the best pitch practices we saw at the RAP Pitch Night, what startups should be doing, and the pitch practices they need to avoid. We discuss the vital elements that should be included in any start-up’s pitch and share fantastic examples of each component, using hand-picked…

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028 Emotional Intelligence and its Role in Entrepreneurial Success with Arc Integrated CEO Michael Diettrich-Chastain

Apr 9, 2019

Michael joins me today to share his expertise in emotional intelligence (EQ) and how it affects your career or business startup. He reveals why emotional intelligence is essential for business leaders and entrepreneurs and delves into how it can change your hiring process. Michael shares the action steps that can be taken to develop emotional…

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027 RTP Capital’s Mark Friedman and Elaine Bolle: Understanding Angel Investing Part 2

Apr 2, 2019

Mark and Elaine join me today to share the steps that entrepreneurs should take before approaching an angel investor. They explain how partnering with an investor will affect an early-stage startup in terms of ownership and control and share their views on the Shark Tank TV show. Mark stresses the importance of finding useful resources…

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026 RTP Capital’s Mark Friedman and Elaine Bolle: Understanding Angel Investing

Mar 26, 2019

Mark and Elaine join me today to share how RTP Capital invests in entrepreneurs and businesses. They explain what entrepreneurs need to understand when applying for angel investments and reveal how entrepreneurs can apply for investments and the criteria they must meet. They also share how valuable feedback is given to everyone, regardless of whether…

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024 Inbound Marketing: KPIs & Metrics Overview with Drew Price of Grammarly

Mar 12, 2019

Drew rejoins me to share how startups and entrepreneurs can start measuring the success of their email campaigns. He explains the KPIs and metrics that marketers should use when evaluating their inbound marketing campaigns and stresses the importance of understanding the difference between click-through rates and click-through on open rates. He reveals common mistakes that…

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023 Building Relationships & Improving Customer Experiences Through Inbound Marketing with Drew Price of Grammarly

Mar 12, 2019

Drew joins me today to share how businesses and startups can utilize email as part of an inbound marketing strategy. He shares strategies for building effective email campaigns and explains the importance of aligning your business goals with the customer experience in your email messages. He also explains how email marketing helps you build relationships…

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022 Understanding the Early Stage Funding Process with David Gardner of Cofounders Capital

Mar 12, 2019

David joins me today to share the story behind creating Cofounders Capital and its mission for helping entrepreneurs understand the process of finding and securing early-stage funding. He reveals how investors fund entrepreneurs and business startups as well as how they help mature an idea into a feasible business. I also spoke with Jon to…

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