Podcast Show Notes
Drew joins me today to share how businesses and startups can utilize email as part of an inbound marketing strategy. He shares strategies for building effective email campaigns and explains the importance of aligning your business goals with the customer experience in your email messages. He also explains how email marketing helps you build relationships with your customers and shares why inbound marketing ‘best practices’ may not be suitable for every business.
“Email is one of the best if not the best channel for cultivating a direct relationship with your customers.” – Drew Price
This week on the Supportedly Podcast:
- How Drew got started email marketing.
- Why businesses and startups should focus on email to build long term relationships.
- How Home Depot, IGN Entertainment, and Grammarly effectively utilize email marketing.
- How to evaluate a marketing channel and decide how much to invest in it.
- How to develop an empathetic, customer-focused arsenal of emails.
- How Grammarly uses its email channel for marketing Grammarly Insights and adding value for the user.
- The myths around ‘gold standards’ and “best practices” regarding building an email campaign.
- Frequency capping and how often you should send out different types of email.
- How businesses can hurt their relationships by sending out non-customer focused emails.
Connect with Drew Price:
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Drew Price Founder, 10 Billion Emails & Head of Lifecycle Marketing, Grammarly
Drew Price is the Head of Life-cycle Marketing at Grammarly, an AI-based writing program that helps users create clear, bold, and mistake-free writing. He is the Founder of 10 Billion Emails, a collection of field notes, philosophies, principals, and hard-learned lessons that will help business startups and growth experts build more thoughtful email programs. He has extensive experience in building email systems, messaging, and project management for numerous B2C marketing campaigns.
I utilize my background and expertise in project leadership to find creative operational solutions every day. I’m passionate about great ideas and inspired by the entrepreneurs who bring them to life (ever seen someone cry happy tears over your prototype?). I'm fortunate to work with people who share my passions and inspire me every day. Together, we're working non-stop to create cool things that empower entrepreneurs and business owners, like Supportedly.com, the place to find entrepreneurial support programs, events, and actionable content like The Supportedly Podcast. To all the providers and entrepreneurs they support, thanks for letting me tell your stories, and if you’re reading this, I hope we’ve helped make your entrepreneurial journey just a little be easier and maybe even more exciting!
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