The Basics of Customer Discovery

Categories: Starting
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What Will You Learn?

  • Understand customer discovery
  • Create a brief, clear description of your venture
  • Get to know your potential customers, their needs, and the market
  • Accurately identify the problem you’re trying to solve
  • Gain and test insights about your customers
  • Connect your product or idea to customers
  • Select the right interviewees
  • Develop hypotheses to test during your interviews
  • Discover interview themes and enhance your business
  • Gain industry connections
  • Generate a strong customer base

Course Content

The Basics of Customer Discovery

  • Mindset Check
  • Lesson 1: Describing Your Venture By Creating The Perfect Elevator Pitch
  • Lesson 2: Selecting Your Interviewees
  • Lesson 3: Conducting Constructive Interviews
  • Mindset Revisited