Craft Brewing For Beginners

Starting a business in the craft beer industry can seem daunting, as with most competitive industries entrepreneurs try to break out into. But so much can be learned in the process that goes beyond business advice and education. In this series of trainings, you'll hear from actual craft brewery owners about their experiences opening their businesses. They dive deep into brand development, direct-to-consumer sales, hiring and delegating, and how to employ a positive work culture.

Note: This training was pre-recorded and is presented by the A-B Tech Small Business Center.

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Craft Brewing For Beginners

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What Will I Learn?

Factors that play into not opening your own business
Overcome the barriers to entry into a niche & competitive marketplace
Brand your business & products the right way
Get your product into the hands of paying customers
The benefits of direct-to-consumer sales
Diversify your sales through wholesale
Hold retailers accountable for the quality of your product
Best practices for hiring & employee performance accountability
Harness a positive work culture through communication & connectivity
What it means to be burnt out creatively & how to overcome it
And much, much more!

Topics for this course

4 Lessons

Craft Brewing For Beginners

Part 1: Things To Consider Before Starting1:57:26

Part 2: How To Develop Your Brand2:14:32

Part 3: How To Deliver A Quality Product1:16:09

Part 4: Best Practices For Hiring Great People1:32:39

Free

Meet Your Instructors

Part 1:
Jeff Irvin, Director of the Craft Beverage Institute of the Southeast
Rett Murphy, Founder/Owner of Eda Rhyne Distilling Company
Todd Boera, Brewer/Co-founder of Fonta Flora Brewery
Garrett Oliver, Brewmaster at Brooklyn Distillery

Part 2:
Jess and Doug Reiser, Co-founder of Burial Beer Co.
Anthony Finley, Brand Representative at Other Half Brewing Company
Gregory Hill, Cider Maker/Production Director at Urban Orchard

Part 3:
Adam Koski, NC/SC Territory Manager for Allagash Brewing Company
Anna Sauls, Industry Trainer for NC BioNetwork
Kerry Rudisill, Quality Manager at Highland Brewing Company
Michelle Acheson-MacLeod, Industry Trainer for NC BioNetwork

Part 4:
Kevin Young, Owner of Kevin L. Young Human Resources Business Partner
Derek Allen, Partner at Allen Stahl + Kilbourne Law

Frequently Asked Questions

What do I need to begin a course?

Just the basics: A Supportedly.com account, a quiet place to focus, the ability to take notes, a can-do attitude, and maybe some tasty treats. We'll provide the rest, including several actionable exercises and worksheets for each lesson.

How long does it take to complete a course?

Well, that all depends on how much time you're willing to spend. On average, training videos run approximately 15-20 minutes. If you pause along the way to complete the actionable exercises provided, though — which we whole-heartedly recommend — you should allow for an hour or so.

What type of business is best for Supportedly's trainings?

All types! Seriously. Whether you're preparing to launch, just getting started, or up and running and steadily growing, we've got how-to training to help you succeed in every stage of your entrepreneurial journey.

Will the courses be graded?

No, the courses are not graded. Your "report card" is your continued development and success — our job is to help you quickly learn new skills and gain valuable know-how.

Who creates Supportedly's courses?

All of Supportedly's content is created by entrepreneurs, for entrepreneurs (like you) and produced by us. Supportedly helps Everyday Entrepreneurs start and grow thriving businesses by providing how-to training, advice on demand, and local support connections.

Craft Brewing For Beginners

Let's Get This Party Started!

Don't Have An Account?

Congrats, you've completed this training!

Craft Brewing For Beginners

What Will I Learn?

Topics for this course

Craft Brewing For Beginners

Part 1: Things To Consider Before Starting1:57:26

Part 2: How To Develop Your Brand2:14:32

Part 3: How To Deliver A Quality Product1:16:09

Part 4: Best Practices For Hiring Great People1:32:39

Tags

Meet Your Instructors

Frequently Asked Questions

What do I need to begin a course?

How long does it take to complete a course?

What type of business is best for Supportedly's trainings?

Will the courses be graded?

Who creates Supportedly's courses?

Receive Insights You Won't Delete, From Our Hearts To Your Brains

A Note From Us

Quick Links

Support Directory

Let's Connect

Craft Brewing For Beginners

Let's Get This Party Started!

Don't Have An Account?

Congrats, you've completed this training!

Craft Brewing For Beginners

What Will I Learn?

Topics for this course

Craft Brewing For Beginners

Part 1: Things To Consider Before Starting1:57:26

Part 2: How To Develop Your Brand2:14:32

Part 3: How To Deliver A Quality Product1:16:09

Part 4: Best Practices For Hiring Great People1:32:39

Login

Tags

Meet Your Instructors

Frequently Asked Questions

What do I need to begin a course?

How long does it take to complete a course?

What type of business is best for Supportedly's trainings?

Will the courses be graded?

Who creates Supportedly's courses?

Receive Insights You Won't Delete, From Our Hearts To Your Brains

A Note From Us

Quick Links

Support Directory

Let's Connect

Login