How Innovation and Resiliency Can Reinvent Your Small Business

Business models have shifted tremendously over the past several years and consumer behavior has drastically changed. But with any challenge comes new opportunities to reevaluate, recommit, and grow. Entrepreneurs with the ability and vision to innovate are able to step forward during these challenging times to solve problems and strengthen connections. At the end of this training, you'll be one of those entrepreneurs. You'll understand how struggle can be a pathway to resiliency and clearly define the steps you can take to ensure your small business, and your community, thrive in the long term.

Note: This training was pre-recorded and is presented by the A-B Tech Small Business Center.

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How Innovation and Resiliency Can Reinvent Your Small Business

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What Will I Learn?

Foster resiliency & recover quickly from difficult situations
Stay rooted in your brand values, mission, and purpose
Build & nurture relationships with customers during times of change and difficulty
Help consumers not only survive but thrive through hard times
Clearly define what your brand stands for
Take a more authentic, holistic, and transparent approach to your business model
Adopt a new way of thinking that is less transactional when it comes to your customers
Gain a deeper appreciation of the full depth of what your customers think, need, and feel
Create a structure for requesting & receiving feedback
Restore a sense of balance across emotional, physical, and psychological dimensions for your consumers
Enable consumers to maintain the quality of existing relationships while providing opportunities to create new ones

Topics for this course

1 Lessons

Reinvent Your Path To Success

Reinvent Your Path To Success Video1:27:51

Meet Your Instructor,

Sarah Benoit

Sarah Benoit has worked in the web design, SEO, and social media fields since 2003 and has been teaching classes on related subjects since 2006. As president of Creative Original, she has built a wide variety of small business websites over the years. As co-founder and lead instructor for the JB Media Institute, Benoit leverages her years of experience as a digital marketing strategist to create timely, relevant, and engaging training content. Benoit speaks, trains, and presents on digital marketing topics at conferences and events throughout the year in the Southeast and beyond.

Frequently Asked Questions

What do I need to begin a course?

Just the basics: A Supportedly.com account, a quiet place to focus, the ability to take notes, a can-do attitude, and maybe some tasty treats. We'll provide the rest, including several actionable exercises and worksheets for each lesson.

How long does it take to complete a course?

Well, that all depends on how much time you're willing to spend. On average, training videos run approximately 15-20 minutes. If you pause along the way to complete the actionable exercises provided, though — which we whole-heartedly recommend — you should allow for an hour or so.

What type of business is best for Supportedly's trainings?

All types! Seriously. Whether you're preparing to launch, just getting started, or up and running and steadily growing, we've got how-to training to help you succeed in every stage of your entrepreneurial journey.

Will the courses be graded?

No, the courses are not graded. Your "report card" is your continued development and success — our job is to help you quickly learn new skills and gain valuable know-how.

Who creates Supportedly's courses?

All of Supportedly's content is created by entrepreneurs, for entrepreneurs (like you) and produced by us. Supportedly helps Everyday Entrepreneurs start and grow thriving businesses by providing how-to training, advice on demand, and local support connections.