Sales 101: Basic Sales Training For Beginners

This training will quickly introduce you to the core concept of sales by breaking down each of the “4 Foundational Sales Questions.” Once you effectively understand how to answer these questions, you’ll be able to leverage those answers to win, keep, and grow the right kinds of customers — your ideal customers. You’ll also learn how to test your product assumptions, sell with confidence and competence, and increase the odds that your business will thrive.

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Sales 101: Basic Sales Training For Beginners

Categories: Starting

Understand the fundamentals of sales
Comprehend why you need to learn how to sell
Define your “ideal customer” & what makes them tick
Effectively answer the “4 Foundational Sales” questions
Leverage those answers to win, keep, and grow the right kinds of customers
Familiarize yourself with the concepts of defining target markets
Test your product assumptions
Figure out where to find your ideal customer & how to reach them
Track ACCs: Attempts, Connects, & Conversions
Address your customers’ big problems & how to solve them
Gain insight into how and where customers buy products like yours
Convince your customers that your solution is the best solution

Course Content

Sales 101: Basic Sales Training For Beginners

Mindset Check
Lesson 1: Introduction

02:54
Lesson 2: Who Is Your Ideal Customer?

03:29
Lesson 3: What Are Your Ideal Customers’ Big Problems?

05:26
Lesson 4: How Will You Reach Your Ideal Customers?

05:55
Lesson 5: What Will You Say To Convince Your Ideal Customers?

05:58
Lesson 6: Wrap-Up

01:16
Mindset Revisited

Exercise: The “4 Foundational Sales Questions”
Exercise: List Of Potential Customers
Exercise: Connecting With Potential Customers
Exercise: Scheduling Potential Customer Chats
Exercise: Interviewing Potential Customers
List Of Recommended Interview Questions
Exercise: Defining Target Markets
Exercise: The Big Problem Stress Test
Exercise: How To Reach Your Ideal Customers
Exercise: The “Reminds Me Of” Approach
Exercise: Social Proof & Proof Of Value

Meet Your Instructor,

Tom Ryan

Instructor-Tom

Founder of Supportedly, General Partner of Start100 Fund, and long-time serial entrepreneur. Tom's served as a Kauffman Foundation Entrepreneur-In-Residence, mentored hundreds, and is an active stakeholder in his local startup ecosystem.

Frequently Asked Questions

What do I need to begin a course?

Just the basics: A Supportedly.com account, a quiet place to focus, the ability to take notes, a can-do attitude, and maybe some tasty treats. We'll provide the rest, including several actionable exercises and worksheets for each lesson.

How long does it take to complete a course?

Well, that all depends on how much time you're willing to spend. On average, training videos run approximately 15-20 minutes. If you pause along the way to complete the actionable exercises provided, though — which we whole-heartedly recommend — you should allow for an hour or so.

What type of business is best for Supportedly's trainings?

All types! Seriously. Whether you're preparing to launch, just getting started, or up and running and steadily growing, we've got how-to training to help you succeed in every stage of your entrepreneurial journey.

Will the courses be graded?

No, the courses are not graded. Your "report card" is your continued development and success — our job is to help you quickly learn new skills and gain valuable know-how.

Who creates Supportedly's courses?

All of Supportedly's content is created by entrepreneurs, for entrepreneurs (like you) and produced by us. Supportedly helps Everyday Entrepreneurs start and grow thriving businesses by providing how-to training, advice on demand, and local support connections.