Things To Consider When Building Your Brand

What Will I Learn?

  • Learn how marketing campaigns affect the way customers perceive your small business
  • Find the right look & feel to showcase your brand
  • Write a value proposition, mission statement, and company story the right way
  • Craft the voice you'll use in your marketing messaging
  • Create brand advocates, not just customers
  • Conduct competitor research in your area
  • Understand why an effective logo is key to any brand 
  • Learn about rebranding & whether your small business needs it
  • Review ADA standards for accessible brand design
  • Create a brand style guide
  • Build a consistent brand across all marketing channels
  • And much, much more!

Topics for this course

1 Lessons

Things To Consider When Building Your Brand

Things To Consider When Building Your Brand Video1:58:54
Free