What Will You Learn?

• Learn how marketing campaigns affect the way customers perceive your small business
• Find the right look & feel to showcase your brand
• Write a value proposition, mission statement, and company story the right way
• Craft the voice you'll use in your marketing messaging
• Create brand advocates, not just customers
• Conduct competitor research in your area
• Understand why an effective logo is key to any brand 
• Learn about rebranding & whether your small business needs it
• Review ADA standards for accessible brand design
• Create a brand style guide
• Build a consistent brand across all marketing channels
• And much, much more!