Things To Consider When Building Your Brand
What Will I Learn?
- Learn how marketing campaigns affect the way customers perceive your small business
- Find the right look & feel to showcase your brand
- Write a value proposition, mission statement, and company story the right way
- Craft the voice you'll use in your marketing messaging
- Create brand advocates, not just customers
- Conduct competitor research in your area
- Understand why an effective logo is key to any brand
- Learn about rebranding & whether your small business needs it
- Review ADA standards for accessible brand design
- Create a brand style guide
- Build a consistent brand across all marketing channels
- And much, much more!