Website analytics inform everything for a small business. From who your customer is to what's keeping their attention the longest on your website, analytics can tell you more than you think. In this training, you'll get an introduction to the short- and long-term benefits of utilizing Google Analytics — a free web analytics service offered by Google that tracks and reports website traffic. By understanding how to navigate basic analytics reports, you will gain the knowledge needed to grow your business's website traffic exponentially.
Note: This training was pre-recorded and is presented by the A-B Tech Small Business Center.