Using Google Analytics To Improve Your Business

Website analytics inform everything for a small business. From who your customer is to what's keeping their attention the longest on your website, analytics can tell you more than you think. In this training, you'll get an introduction to the short- and long-term benefits of utilizing Google Analytics — a free web analytics service offered by Google that tracks and reports website traffic. By understanding how to navigate basic analytics reports, you will gain the knowledge needed to grow your business's website traffic exponentially.

Note: This training was pre-recorded and is presented by the A-B Tech Small Business Center.

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Using Google Analytics To Improve Your Business

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What Will I Learn?

Add the Google Analytics tracking code to your website
Navigate through basic analytics reports
Understand different reporting terms, such as sessions, pageviews, and bounce rate
Track mobile activity across your website to improve mobile experience
Discover how your social media channels impact your website traffic
Utilize live website tracking to see what parts of your website visitors are engaging with
Understand how visitors search on your website
Build a solid foundation for continuous analytics tracking
Compare metrics across different date ranges to see what worked & what didn't work
And much, much more!

Topics for this course

1 Lessons

Using Google Analytics To Improve Your Business

Using Google Analytics To Improve Your Business Video1:58:38

Meet Your Instructor,

Boomer Sassmann

Boomer Sassmann is the owner of Big Boom Design, an Asheville NC-based web design agency specializing in the WordPress platform and focused on educating and supporting a client base of 300+ from coast to coast. His passion for web development, coupled with a drive to “bridge the digital divide,” has resulted in a unique educational approach to empowering business owners about how to use the internet.

Frequently Asked Questions

What do I need to begin a course?

Just the basics: A Supportedly.com account, a quiet place to focus, the ability to take notes, a can-do attitude, and maybe some tasty treats. We'll provide the rest, including several actionable exercises and worksheets for each lesson.

How long does it take to complete a course?

Well, that all depends on how much time you're willing to spend. On average, training videos run approximately 15-20 minutes. If you pause along the way to complete the actionable exercises provided, though — which we whole-heartedly recommend — you should allow for an hour or so.

What type of business is best for Supportedly's trainings?

All types! Seriously. Whether you're preparing to launch, just getting started, or up and running and steadily growing, we've got how-to training to help you succeed in every stage of your entrepreneurial journey.

Will the courses be graded?

No, the courses are not graded. Your "report card" is your continued development and success — our job is to help you quickly learn new skills and gain valuable know-how.

Who creates Supportedly's courses?

All of Supportedly's content is created by entrepreneurs, for entrepreneurs (like you) and produced by us. Supportedly helps Everyday Entrepreneurs start and grow thriving businesses by providing how-to training, advice on demand, and local support connections.

Using Google Analytics To Improve Your Business

Let's Get This Party Started!

Don't Have An Account?

Congrats, you've completed this training!

Using Google Analytics To Improve Your Business

What Will I Learn?

Topics for this course

Using Google Analytics To Improve Your Business

Using Google Analytics To Improve Your Business Video1:58:38

Tags

Meet Your Instructor,

Boomer Sassmann

Frequently Asked Questions

What do I need to begin a course?

How long does it take to complete a course?

What type of business is best for Supportedly's trainings?

Will the courses be graded?

Who creates Supportedly's courses?

Receive Insights You Won't Delete, From Our Hearts To Your Brains

A Note From Us

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Using Google Analytics To Improve Your Business

Let's Get This Party Started!

Don't Have An Account?

Congrats, you've completed this training!

Using Google Analytics To Improve Your Business

What Will I Learn?

Topics for this course

Using Google Analytics To Improve Your Business

Using Google Analytics To Improve Your Business Video1:58:38

Login

Tags

Meet Your Instructor,

Boomer Sassmann

Frequently Asked Questions

What do I need to begin a course?

How long does it take to complete a course?

What type of business is best for Supportedly's trainings?

Will the courses be graded?

Who creates Supportedly's courses?

Receive Insights You Won't Delete, From Our Hearts To Your Brains

A Note From Us

Quick Links

Support Directory

Let's Connect

Login