Using Google Analytics To Improve Your Business
What Will I Learn?
- Add the Google Analytics tracking code to your website
- Navigate through basic analytics reports
- Understand different reporting terms, such as sessions, pageviews, and bounce rate
- Track mobile activity across your website to improve mobile experience
- Discover how your social media channels impact your website traffic
- Utilize live website tracking to see what parts of your website visitors are engaging with
- Understand how visitors search on your website
- Build a solid foundation for continuous analytics tracking
- Compare metrics across different date ranges to see what worked & what didn't work
- And much, much more!