NC IDEA LABS is an intensive program for founders developing an idea or product that needs validation through customer discovery.
NC IDEA LABS, formerly Groundwork Labs, helps founders make better decisions, make those decisions faster and take the proper steps to avoid mistakes frequently made by new entrepreneurs. Our four-week LABS program helps entrepreneurs refine their business model and learn more about their customers. Essentially, NC IDEA LABS helps reduce risk. An intensive four-week program, NC IDEA LABS helps entrepreneurs take their first steps toward building a successful company. The program guides entrepreneurs through the process of identifying and targeting customers, then validating product/market fit. Entrepreneurs working with NC IDEA LABS spend much of the time communicating directly with potential customers, gathering feedback, and assessing demand. NC IDEA LABS works closely with you to iterate your idea and accelerate the development of your company through: Coaching, Community and Structure.
NC IDEA LABS is most impactful somewhere between the time you have your idea and the time you have a minimum viable product. However, if we can identify a gap that we can help fill, we will accept companies that are already shipping a product or are further along.
Companies come into NC IDEA LABS at different stages with different needs. NC IDEA LABS is not a curriculum, but a structure that helps each company move toward their next goal. Mostly you will continue the work you are already doing, though with more focus and increased support.
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