Commerce serves as a one-stop resource for small businesses and start-up companies with big ideas. Many partners and allies support Commerce's work in assisting North Carolina's small businesses, but Commerce provides a centralized point of contact to assist them. Services include planning and feasibility assessment, licensing, individualized research-based products around change management, strategic performance and leadership development; help accessing and acquiring government contracts; and assistance in commercializing new technologies and accessing innovation research. Through marketing and outreach activities, Commerce reaches small business owners and those considering a start-up to offer services and support designed to ensure these businesses are afforded the best opportunity to Thrive in North Carolina.