Whether you aspire to build or grow your own business or lead change within an organization, WCU’s Master of Entrepreneurship program can help you to minimize risk and maximize ROI in your pursuit of innovation. Our program offers two concentrations: Entrepreneurship, for those, launching or growing an entrepreneurial firm, and Innovation Leadership, for those wanting to focus on innovation within an existing organization via intrapreneurship. All students in our program join a collaborative and resourceful community of support dedicated to helping them successfully operate and grow their enterprise.

Many WNC Master of Entrepreneurship enrolled students actually launch their start-up while in our program. Benefitting from a professional network and the mentorship of our experienced faculty of successful entrepreneurs, our students explore possible markets, examine product/service feasibility, identify funding opportunities, and learn to build an effective team. This concentration is designed to help students build the tools, assets, experience, and network they'll need to lead an entrepreneurial venture.