Developing Your Strategy: Do It As A Team

Jessie Dean, founder and CEO of Asheville Tea Company, says the way she develops strategy for her business is with the entire team. Dean holds annual retreats where every team member can talk about their thoughts and ideas when it comes to their department.

So the way we develop strategy as a team at Asheville Tea Company is we just started doing this actually having an annual strategy retreat/meeting. And so every year our plan is to meet as a team, and run through all of our departments, all of our thoughts and ideas that we had taken note of, or wanted to change from the previous year, and come together over several days and meet and discuss those and create our work plan for the year. So that's how we kind of develop our annual strategy of what we're gonna focus on for the year.

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