Developing Your Strategy: Find Your Motivation

Jack Carrier, founder and CEO of eTag Art in Asheville, says he was motivated by two things when developing his business strategy. 1) He wasn't happy with the solutions that were on the market and wanted to solve that problem, and 2) he didn't want to work for other people and wanted to create his own lifestyle.

I was motivated by two things.
One was, you know, solving
a problem for myself.
I had a dog at the time that
was always wandering off,
and I wasn't happy with the solutions
that were on the market.
So I wanted to solve that problem.
And number two it was solving the problem
that I didn't want to
work for other people.
And I wanted to create my
own lifestyle.

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