Getting and Keeping Customers: Integrity Is Everything

Nathan Masters, CEO of SimpleShot Shooting Sports, says when it comes to getting and keeping customers, integrity is everything. You need to be impeccable with your word, he explains, which means stopping when they ask you to stop, and giving them more when they ask for more from you.

So when it comes to keeping customers, integrity is everything. Do what you say you're going to do, be impeccable with your word. When they ask you to stop, you stop. When they want more, you give them more. The customer is always right, even when they're blatantly wrong, they're always right. Just act with integrity, treat your customers the way you'd want to be treated. It's going to work out for you a whole lot better. A customer that you retain is far more valuable than a customer that you grab by word of mouth. Just, just keep those customers happy.

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