Connect the Supportedly Way


Let’s take a moment to discuss what it means to connect the Supportedly way.

If we’re doing our jobs correctly, should look and feel different than most other sites that connect entrepreneurs to support programs.

Case in point, how we ask Support Providers and Entrepreneurs to describe their entrepreneurial support programs or their ventures is not typical.

Instead of long narratives, we favor elevator pitch-style overviews.

We ask these same three fundamental questions of all entrepreneurial support programs and business ventures.

The 3 Fundamental Profile Questions

Who is it for? The “it” being the entrepreneurial support program or the business venture and the “for” represents the entrepreneur or the venture’s customers.

What problem does it solve? The answer to this question defines the problems both the program and venture are attempting to address.

How does it help? With the customer and problem defined, here where the solution is described.

Why do we do it this way?

Two reasons.

First, to make it easy for entrepreneurs and providers to understand each other. And, second, to create higher quality connections.

But don’t take our word for it, decide for yourself. Which of the following description is more actionable?

The No Entrepreneur Left Behind Initiative (“NELBI”) was founded in 2015 with the mission to plant the seeds of entrepreneurship throughout the Tri-County area. Building on a long legacy of driving community and individual prosperity through economic development, the NELBI is a continuation of a decades-long effort to provide assistance and resources to traditionally underserved entrepreneurs.

Spoiler alert, this is not a real program, but it sounds legit, right? But, what do they do? Better yet, how specifically do they help entrepreneurs start or grow their businesses? No clue, right?

Now, the Supportedly way.

Who is it for? NELBI serves entrepreneurs living or doing business in the Tri-County area who are economically disadvantaged or members of groups who have been subjected to racial or ethnic prejudice.

What problem does it solve? Acquiring the foundational level knowledge and skills needed to launch a successful business is cost-prohibitive or not offered to most traditionally underserved groups.

How does it help? The NELBI 16-week bootcamp provides free, skills-based training and development to program participants in the areas of funding, sales & marketing, product development, and social media.

Which description do you think will lead to a more productive connection? We believe the answer is obvious, but let us know what you think in the comments below.

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