For many startup founders, the sales process is unorganized and unmanaged or overcomplicated and hard to scale, and can end up not matching their sales goals. Either way, it can shake your confidence in your ability to hit your revenue targets, and that’s got to be keeping you up at night. Sound familiar?

You know sales are the lifeblood of your company, and without enough of them, you’ll fold like a deck of cards, but more than just survival, you want to scale your business and flourish!

Here’s what you’re going to need to get there:

• An effective program (systems, processes, toolsets) that’s simple, organized, and standardized.

• Dedicated management (that may just be you right now!) that’s willing and able to implement the program.

• Consistent activity because sales is still a numbers game!

The important thing to realize is that you, as the founder of your company, are in charge of building this process and ensuring high performance is a priority within your team.

Here’s a simple system you can use to crush your sales goals:

If you’re just starting out, a basic spreadsheet will do the trick – here’s a template to get you started right here. The main point is that you dedicate a place where you and everyone on your sales team can regularly track, evaluate, and predict sales to stay on target.

We talked about Attempts, Connections, and Conversions as they relate to marketing, here, the same applies to sales. All sales attempts can be boiled down to these three basic actions.

We use the Attempt, Connect & Convert (ACC) process in many everyday scenarios. Once you get it, you’ll notice it everywhere! From hobbies you enjoy, to the hiring process, and even selling a house, the ACC process is happening all around you!

Attempt, Connect & Convert works for all sales, regardless if you’re a Business to Business (B2B) or Business to Consumer (B2C) company:

Check out how you can apply this process to different sales stages as well:

When you have a solid and consistent way to monitor your Attempt, Connect, and Convert process, you can easily see how your performance stacks up against your benchmarks, then change course to up your game and reach your goals.

In the end, accountability is what drives results. Having your process recorded in one place will make it easier to see the reality of where you are vs. where you want to go.

To get you started, here’s a free template you can download to start tracking the Attempts, Connects, and Conversions in your business today.

Get selling!

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